Marketing Matters Now More Than Ever

Marketing Matters Now More Than Ever

It's time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two -- and only these two -- basic functions: marketing and innovation.” Clearly most...

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How Coca Cola Got it’s Logo

How Coca Cola Got it’s Logo

On 8 May 1886, Dr John S Pemberton nailed the formula, but it was his bookkeeper who came up with the name "Coca-Cola®". Frank M Robinson, suggested that “the two Cs would look well in advertising”. And with that, Robinson also designed the now world...

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Is Print Dead?

Is Print Dead?

Print hasn’t disappeared, but its role sure has changed. Newspapers, for example, are no longer the cornerstone of marketing. Heck, neither is TV! People have more news and entertainment choices than ever before and myriad ways to consume them. Advertisers have to...

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