On 8 May 1886, Dr John S Pemberton nailed the formula, but it was his bookkeeper who came up with the name “Coca-Cola®”. Frank M Robinson, suggested that “the two Cs would look well in advertising”.
And with that, Robinson also designed the now world famous Coca-Cola script logo.
He wanted his name for the new product to have an effective and dramatic style of its own. He experimented with an elaborate Spencerian script, a form of penmanship characteristic of that time. After consultation, the others working at Pemberton’s company adopted the script by unanimous consent.
Drawn in flowing handwriting, Robinson’s elaborate script was very “of the moment”, and it remains one of the most recognisable trademarks in the world.