Marketing Matters Now More Than Ever
It's time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two -- and only these two -- basic functions: marketing and innovation.” Clearly most...
Benefits of Using a Freelance Graphic Designer
Below are reasons why it makes great business sense to hire a freelancer like myself Affordability - Because I work out of my own office, I don't have to meet alot of overhead costs. It becomes possible to offer you more affordable rates. Flexibility - Frankly,...
How Coca Cola Got it’s Logo
On 8 May 1886, Dr John S Pemberton nailed the formula, but it was his bookkeeper who came up with the name "Coca-Cola®". Frank M Robinson, suggested that “the two Cs would look well in advertising”. And with that, Robinson also designed the now world...
Is Print Dead?
Print hasn’t disappeared, but its role sure has changed. Newspapers, for example, are no longer the cornerstone of marketing. Heck, neither is TV! People have more news and entertainment choices than ever before and myriad ways to consume them. Advertisers have to...
Why Should you Create Business Case Studies?
CW Design knows case studies make for effective promotional material for any brand or business: the benefits of business case studies are many, with multiple ways to use and re-purpose. In short, looking at how your company has helped a client can bring you valuable...
The Reason Why your Font is Important
How can something so small, be such a big discussion point? A font does everything from representing the brand, to increasing legibility. This is the first time since the iPhone original launch that we have seen Apple use two different fonts for its devices. Named,...
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